Why don’t we start with asking why before we create another ineffective program? I used to think that if I told kids what we did (events, fun, concerts, etc.) and how we did it ( with energy, lots of give aways, food, big crowds) they would be sold, come to the event, and then stick around for a while. Had I stuck to that premise only, I would have left youth ministry a long time ago. The what and the how no longer excite me, but the why is still what has kept me going.